Over the past decades, the way of doing business has profoundly changed (Scherer and Palazzo 2011; Visser, 2010; Drucker, 2001). Companies have to redefine continuously their strategies to innovate and compete on the global scenario, while taking contemporaneously into consideration their local features (Svensson, 2001). Companies cannot declare and adopt unethical business practices (e.g., environmental pollution, unfair labour practices, safety concerns, etc.) without undergoing a negative reaction from their market and the whole society (Windsor, 2001). To be successful, companies should care about not only their profits but also about all their stakeholders’ needs (Donaldson and Preston 1995; Freeman, 1984). A responsible company should consider the social and environmental impact of its business processes, collaborate with their customers and suppliers, and pay attention to its employees (Kopnina, 2015). Corporate Social Responsibility (CSR) has therefore become increasingly relevant for managers at all levels, as well as one of the most attractive field of study with several research questions still waiting to be answered (Aguinis and Glavas, 2012). There are several reasons justifying why executives should engage in CSR. Brand differentiation has been one of the main reasons for declaring and implementing CSR initiatives. […]
Key-words: Ethics and Social Responsability
