The role of control in new product development processes. Theoretical framework and empirical evidence
Given the relevance of new product development processes, this study is aimed at understanding the role that control plays in them. To do so, the paper is organized into a theoretical and an empirical part.
The theoretical part develops an analysis comparing the paradigmatic views which have mostly conditioned the extant literature on development processes and the related control. As a first result, the analysis suggests to draw on control studies based on Giddens’ structuration theory. An interpretive framework is derived in order to conceptualize the role of control in development processes.
The empirical part of the paper focuses on a case of development process at a multinational company operating in the semiconductor industry. The field-research is aimed at verifying the explanatory power of the theoretical framework, offering data that enrich it.
Leotta A. (2011), Il ruolo del controllo nello sviluppo di nuovi prodotti. Inquandramento teori-co ed evidenze empiriche, Management Control, 2, pp. 9-37, Doi: 10.3280/MACO2011-002002
