Sustainability is attracting increasing attention, especially in small and medium-sized companies and the agribusiness industry, because of the need to address rising social and environmental issues. Consequently, the present study explores a sample of small and medium-sized companies operating in the wine sector, with particular attention to the key variables of their sustainable business model and its process design. Age is a variable that is rarely studied in the academic literature, but it is notable. Herein lies the originality of this research, which resides in the lens used to examine the business models of organisations. This study shows the relevance of this underexplored variable and its impact on sustainable business models, shedding light on the sustainability implementation of young and old firms.
Keywords: Business model, Business model innovation, Sustainable business model, Wine sector, Firm age.
