Studies on New Product Development (NPD) have emphasized the active, dynamic, and supportive role of Management Control Systems (MCS). However, limited research has explored how the various MCS can be specifically applied in the portfolio selection process and how these tools can be combined to influence project portfolio success in line with business strategy. In doing so, a complementarity between the different MCS needs to be considered for the different problems that the various MCS are able to solve, and how MCS are used depends on the business strategy followed by the organization. From this perspective, in their use, MCS should be examined as a package to understand how the complementarity of various controls and their ability to align NPD projects with business strategy may impact the project selection process in the portfolio context.
This study aims to address the following research question: what roles MCS can play in the selection of NPD projects portfolio, considering different strategic contexts? To answer this research question, we conducted an interpretative and qualitative case study within a multinational company operating in the semiconductor industry, referred to as “Semicom.” We employed a combination of data sources, including documentary analysis, direct observation, participation in meetings, and semi-structured interviews, to analyze the phenomenon under investigation.
The results demonstrate that MCS can offer valuable insights for project managers and division managers in the organization to make informed decisions regarding the project portfolio, and to align such decisions with the strategic objectives of the organization.
Keywords: Project portfolio management, NPD process, portfolio decision-making, Management control systems package
