Strategic control in family businesses in the wine sector. A case study.
Family business is among the oldest and most widespread organizational model. In Italy, many companies are family-run and among these, there are the oldest ones in the world. Most of them operate in the wine sector. In recent decades this sector has been recording numerous changes (Rossi, 2013) due to the different “geographical areas of vine cultivation” and to the various regulations that directly affect production activities. The internationalization processes and the presence of new producer countries (in the so-called “new world”: Chile, Australia, Argentina, New Zealand, China, South Africa, United States of America and Russian Federation) determine new changes (Castriota, 2015). With this research, we intend to provide an empirical contribution, to highlight the importance of using strategic control models in small family businesses that operate in the wine sector. Through the direct observation of the activities performed by a typical family business, we investigate the application of a strategic control model to manage the specific characteristics of family businesses, considering the related information needs.
Keywords: family business, wine sector, management control, strategic control, BSC (balanced scorecard), KPIs, KRIs.
